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Sleepy: World Sleep Day

THE IDEA

During World Sleep Day (18 March), a worldwide event that celebrates the benefits of a good and healthy sleep, Sleepy simultaneously dimmed all digital posters at the same time in all over Belgium. Then, a single message will appear over the darkened pictures, reminding you to switch off all screens before going to sleep. 

Info

Client
Sleepy

Branch
Lifestyle & services

Category
Public Relations

Contact

Olivier Verhellen

Olivier Verhellen
Creative Director

E-Mail: olivier@gonzales.be