One sunny morning, in the heart of Antwerp random strangers became good friends. These random bypassers took place at the breakfast table of Le Creuset. We came up with this “hommage to breakfast”, a brand activation idea to show the breakfast products of the french pottery brand Le Creuset. We serve this campaign idea also in magazines, in store with displays and on the social media with animated gifs. The proof of the pudding is in the eating! Bon appétit!