We launched "The Brutally Honest Breath Meter" out of Antwerp Central Station. Why? Because having a bad breath can have serious consequences. The stunt for Frisk Clean Breath tells you how good or bad your breath smells and all you had to do was breath in to a sensor and the ‘Meter’ gave you the right amount of Frisk Mints you need to cover up your bad breath. Fun! And confronting.