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Amnesty International condemns Chinese real estate

Prestigious real estate projects are often promoted with attractive 3D simulations. Serviceplan used the same visual language to promote a fictional real estate project in China, except that the model’s figures were adapted to draw attention to what is going on behind the scenes in China. Millions of Chinese people have been thrown out of their homes to make room for luxury buildings. At the request of Amnesty International, Serviceplan created a campaign to speak out against this growing problem.

Info

Client
Amnesty International

Branch
NGO

Category
Campaign

Merel Van den Broeck

Merel Van den Broeck
Executvie Creative Director

+32 2 774 01 00

E-Mail: m.vandenbroeck(at)serviceplan.com