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Intelligent Marketing Services for L'Oréal

Serviceplan Solutions takes care of all below-the-line activities of 45 brands of L'Oréal in Belgium and 33 brands in the Netherlands. These activities are good for 5,500 enormously varied transcreation & adaptation jobs a year. Following a flow analysis, the process was automated and optimised to enhance efficiency, with a reduction in marketing costs of 30% as a result. The Intelligent Management Services tool (IMS for short) organises the whole process from initial discussion to deliverable. Briefings, checks, corrections, generation of final documents, timesheets, reporting, archiving - IMS keeps track of them all. IMS simplifies day-to-day work and helps to save time, which results in a faster time-to-market and more cost-effective production.

Info

Client
LOréal

Branch
Cosmetics

Category
Intelligent Marketing Services

Damien Joachim

Damien Joachim
Managing Director

E-Mail: d.joachim(at)serviceplan.com