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Let’s do bad things

THE IDEA

Suicide Squad is an insane film starring famous DC Comics’ villains as the worst heroes ever to save the world. To promote the film in Belgium we designed the #PopUpSquad, a flipped-out pop-up store located on the Meir, in collaboration with Citycubes and Warner Bros. Pictures.

At the #PopUpSquad, you could watch Suicide Squad trailers, artwork and behind-the-scenes. take badass pictures at the photobooth, get a temporary tattoo or go for the real stuff: a Squad-tattoo inked by the famous Antwerp tattoo artist Joe Dynamite.

Fans had to register for a real tattoo on the #PopUpSquad website. This site contained info about the film and the things you could do at the pop-up. The website was created by Plan.Net.

But there was more. Leading to the premiere, we came up with Snapchat contests like the Joker Laugh Contest, a Snaphunt in 3 Belgian cities and a Suicide Squad quiz. Fans could win tickets for the premiere and goodiebags.

Info

Client
20th Century Fox

Branch
Entertainment

Category
Integrated Communication Marketing

Olivier Verhellen

Olivier Verhellen
Creative Director

E-Mail: olivier@gonzales.be