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Let’s fail big time

THE IDEA

Krëfel asked us to make cool YouTube pre-roll ads about the XXL summer discounts in July. Instead of creating content, we choose to ‘recycle’ existing YouTube footage. More specifically short ‘fail videos’ where reckless people destroy their electronic devices. At the end of the 6” pre-rolls, viewers are invited to discover Krëfel’s summer discounts for a new item of the demolished device.

Info

Client
Krëfel

Branch
Electronics

Category
Viral

Naïm Baddich

Naïm Baddich
Executive Creative Director

E-Mail: n.baddich(at)serviceplan.com