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One week ahead of the theatrical release of Steven Spielberg's The BFG, distributor Entertainment One Belgium came up with an impressive stunt to promote The BFG's release on 20 July 2016. At Ostend beach, giant-sized footsteps of over 5 metres long head for the boardwalk across the sand.

Serviceplan joins in ensuring you can't overlook this release by hanging up the BFG's titanic trousers and king-size shirt on a washing line in the centre of Ostend and at the theatres.

Mediaplus, the Serviceplan Group's media agency, contributed to fleshing out the idea via a large-scale media campaign on radio, TV, billboards and online. 






 The release was noticed and picked up by the media.

Watch the original trailer here: www.youtube.com/watch?v=7otVoFB8XXI 

And the Flemish version here: www.youtube.com/watch?v=O_mDFpZYxAA




Nancy Delhalle

Nancy Delhalle

+32 2 774 01 00

E-Mail: n.delhalle(at)serviceplan.com