Network Fuel Card—the largest quality petrol station network with over 1,400 Shell, Esso, Total, and Q8 stations—is starting a campaign with the slogan "Time is the engine for your success". The campaign, developed by Serviceplan, emphasizes the fuel card's practical side.
In order to demonstrate NFC's positioning as a facilitator in professionals' lives, the "Network Fuel App" was developed. This handy web app allows users to find the nearest petrol station, whenever they like and wherever they are.
The app links up with the user's geolocation as well as with Google and Apple Maps. That way, Network Fuel Card users will always find a petrol station on their way.
The new web app's communication is driven by an integrated media campaign with bannering, e-mailings, sponsored content on LinkedIn, etc. aimed at Network Fuel Card clients and prospects.