On 9 February, bpost unveiled its new management Welcome Media, which specializes in In-Home advertising. Plan.Net developed the platform which offers agencies and advertisers media solutions and services to increase the impact of their campaigns.
Plan.Net was responsible for the development, user experience and design of the website. The digital branch of Serviceplan also provides analysis, follow-up and implementation of new functions. Visit the website at www.welcome.media.
In-Home advertising remains the medium most welcomed by the Belgian consumer. 92% of Belgians check their mailbox daily. According to the latest study by GfK, 86% of consumers keep In-Home advertising in a visible location for more than 4 days after reading it.