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Café Royal was already available through some Albert Heijn stores in Belgium, they increased their distribution through Carrefour and wished to launch a TOM and sales driven campaign through Mediaplus. All within a rather small budget, Mediaplus’ strategy was to focus on a hybrid approach with a mix of geo targetted OOH and digital campaigns.

Nancy Delhalle

Nancy Delhalle

+32 2 774 01 00

E-Mail: n.delhalle(at)serviceplan.com