Merel Van den Broeck (Creative Director at Boondoggle) and Naïm Baddich (Creative Director at DigitasLBi/Publicis) are joining the troops at Serviceplan Group Belgium to become its Executive Creative Directors. Their arrival is a confirmation of the extra creative boost that Serviceplan wants to give all its international agencies.
This is certainly linked to the fact that Serviceplan Belgium has won several new budgets over the last six months. But it is also a response to the new creative energy that has been unleashed by the arrival of Jason Romeyko (ex Global Executive Creative Director at Saatchi & Saatchi) in the highest echelons of the German group. With his more than 20 years’ experience as creative director in one of the larger international networks, Jason Romeyko will add a new aura to the group’s international image and will also provide the necessary support to all the branches outside Germany.
Merel Van den Broeck and Naïm Baddich have been friends since they worked together at Happiness. Their ambition at Serviceplan is to integrate an innovative and creative approach in each of the departments - content marketing, product & service design, media and digital innovation. Above all, they want to produce creative work that will build Best Brands, underlining the group’s claim - Building Best Brands.