Following a competition, Serviceplan has won the account to provide media and digital content for Galbani, one of the brands in the Lactalis group. The account includes both content creation and its promotion in the social networks in the Benelux zone. To ensure the best possible results, Galbani can count on a powerful duo composed of Serviceplan Brussels and Serviceplan Amsterdam.
Winning this new account means Serviceplan can put its integrated offering at the service of the advertiser. Gonzales will be responsible for content creation and production. Plan.Net will take care of community management, digital strategy and media buying on digital channels; while Serviceplan will be in charge of the whole content strategy.
For Katja Szondi (Senior Brand Manager Galbani at Lactalis), “It is Serviceplan’s integrated offering that makes all the difference, with a nice mix in terms of media, content and digital strategy. An approach which, in our opinion, will enable us to distinguish ourselves, and to position Galbani better as the premium brand on the market.”