Following a successful pitch by the agency, Groupe Schmidt has entrusted its media budget to Mediaplus. The media agency of Serviceplan will cooperate with the French agency ROIK to work out a media strategy and also ensure its local implementation. Mediaplus was awarded the task of finding the ultimate recipe to increase the brand awareness of the brands Cuisine Schmidt and Cuisinella in French-speaking Belgium. The strategy is a combination of presence during key sales moments and a (digital) always-on approach for 2018.
Mediaplus succeeded in winning over Groupe Schmidt with its proposal to combine traditional mass media such as TV, radio and print in an innovative manner with search engine, display, social media and native advertising. The involvement of the local teams in the various franchisees was the absolute decider for the customer. During Batibouw 2018, we will be able to taste this refreshing recipe for the first time.