At the House of Communication we began the month of November ambitiously, with a reinforcement of our digital offering, content and video production.
Peter Vande Graveele, CEO of Serviceplan Benelux : “Since 2013 we have invested heavily in our ability to create and produce content here at Serviceplan. And in recent months we have worked hard to enlarge and reinforce our offering. To achieve this we have taken two important steps.” Besides the digital services it already provides, Plan.Net, a digital subsidiary of Serviceplan, has been transformed into a 100% content agency called Plan.Net Content.
To facilitate this transition, Plan.Net Content is being reinforced by the Talk of the Town team. This content marketing agency, created four years ago by Bart Leijnen and Johan Sevenants following their departure from Head Office, is now completely integrated into the Serviceplan group. As Managing Director, Johan Sevenants will continue to develop Plan.Net and will turn it into a modern content agency. “I am convinced that we will benefit from the synergy of combining our experience in content production with the modern global vision of brands that prevails at The House of Communication.”
Obviously, content means video too. That is why Bart Leijnen will play a role in defining a new enhanced proposition for video and motion. To make this ambition a reality, Gonzales has moved from Antwerp to Brussels and been renamed Neverest, the international brand name for Serviceplan group’s audiovisual content production.