After a competition via public tender, Serviceplan secured 2 budgets from VLAM. The budgets concern “An information campaign for fresh pears (Conférence)” in Germany and “An edcational and promotional campaign for hard fruit (apples and pears) in India. In both tenders Serviceplan could show the strength of its owner-driven network of agencies around the world. Entrepreneurship combined with a strong local market presence, linked to the growing internationalisation of the Serviceplan group made the difference in both pitches.
Serviceplan Belgium will act as lead agency for both assignments during 3 years, while the Serviceplan colleagues in different countries will take care of the local completion. For Germany this will be Serviceplan Bremen and Serviceplan India will account for India. Note that Serviceplan already had the budget for promotion of Conférence pears since 2012 and will now be able to further build this succes story.