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Serviceplan, Mediaplus, GfK and Media Marketing brings order to the chaos of data

Thanks to technological progress, brands have never had so much usable data available to them in such great volumes as they do today. A quasi heavenly manna which catches advertisers’ imagination while its volume does not cease to grow.

To help brands with the relevant incorporation of their data into the implementation of their projects, Serviceplan, Mediaplus, GfK and Media Marketing are launching THE HOUSE OF DATA: a unique offer which aims to decompartmentalize the « traditional » silo approach in favour of an integrated approach thanks to their knowledge and expertise.This multidisciplinary, innovative structure aims to provide brands with operational solutions in order to deploy the entire potential of their data in a reliable and predictive vision.


The launch of HOUSE OF DATA is accompanied by an exceptional event which will be held on 10 October at the Cinquantenaire Museum under the heading « WE BRING ORDER TO THE CHAOS »: a half-day seminar which will enable advertisers to find out how Serviceplan, Mediaplus, GfK and Media Marketing downplay and organise data to accelerate the success of brands. On this occasion, many national and international speakers will share their expertise.

Prior to the Best Brand Awards organised by Serviceplan, which will take place on 22 March 2018, the first BEST OMNICHANNEL BRAND AWARD will also be awarded for Belgium at this event.

To find out more and see the programme, please visit houseofdata.be

Nancy Delhalle

Nancy Delhalle

+32 2 774 01 00

E-Mail: n.delhalle(at)serviceplan.com