Do you thing of the british rockband when you hear the word KISS? Time to sharpen your knowledge of marketing at the STIMA Congress. After a couple of editions in Ghent, the place to be for marketeers heads back to Brussels. Yes, "wa paasde doevan?". We thought of a new campaign for STIMA, featuring inhabitants of Brussels explaining the meaning of buzz words... Well, it seems that Brussels still has a lot to learn about marketing.