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2018-06-25 07:37

Sophie Vanderwinkel, new Managing Director of Mediaplus

As from 1 September, Sophie Vanderwinkel, will be the new Managing Director of Mediaplus, the media agency of the Serviceplan group. Sophie Vanderwinkel succeeds Kathleen Soontjens who becomes part of the holding ...

2018-06-19 07:26

Mediascale becomes active for Decathlon

After winning the Decathlon pitch in Italy, the Inmediato agency (Serviceplan Group) entrusts the programmatic campaigns to Mediacale Benelux. The Group's data and programmatic agency also handles Decathlon campaigns in ...

2018-06-19 07:21

Mediascale promotes the Guggenheim Bilbao Museum

Mediascale (Serviceplan Group) has been selected to promote the various modern art exhibitions that will be held at the Guggenheim Bilbao Museum. Mediascale will take charge of the programmatic campaigns in Spain and in ...

2018-06-14 10:18

Weight Watchers stays in shape with Mediaplus

The Weight Watchers Spring Diet Season campaign has just ended with great success. Thanks to an integrated online / offline media strategy based on advanced data insights, Mediaplus has been able to grow ...

2018-05-25 15:01

Mediaplus strenghtens its digital staff with Mélanie Ablay

Mélanie Ablay (ex-Sanoma) has joined the Mediaplus team, the media division of the Serviceplan Group, where she will take up the role of Junior Campaign Manager. She will be responsible for the operational follow-up of ...

2018-05-16 07:00

Charlotte Zoao joins Serviceplan

Serviceplan welcomes Charlotte Zoao as Account Executive. Charlotte worked at TBWA and Publicis Brussels where she used to handle clients such as Renault/Dacia. Serviceplan will be able to count on her winning spirit she ...

2018-05-08 12:05

Mediaplus assists Jori with its media

Since March 2018, JORI has opted to harness the retail knowledge and customer service approach of Mediaplus, the media agency of Serviceplan Group, to assist it with its media campaign. Mediaplus advises JORI in the areas ...

2018-04-26 09:33

Café Royal got a “soft launch taste” with Mediaplus in Belgium

Café Royal was already available through some Albert Heijn stores in Belgium, they increase d their distribution though Carrefour and wished to launch a TOM and sales driven campaign through Mediaplus. All within a ...

2018-04-18 08:21

Serviceplan and Federale Assurance-Verzekering protect the car that protects you

The car insurance campaign from FEDERALE Assurance-Verzekering addresses to everyone looking forward to the delivery of his car. A new investment to protect, of course, with an omnium insurance. For this campaign, the ...

2018-04-18 08:17

Mediascale Benelux manages the Granarolo data

Mediascale Benelux and Inmediato (Serviceplan group) were commissioned by Granarolo, a major FMCG player in Italy, to manage the advertiser's data via the establishment of a DMP and a data hub. Mediascale will also manage ...

2018-04-16 08:11

Tango enters the world of programmatic

Following a pitch organized by the operator Tango (Proximus group) in Luxembourg, the agency IDP and Mediascale Benelux were selected to carry out the digital campaigns of the advertiser. Tango is experiencing its first ...

2018-03-08 14:00

Christelle Hodjo joins Mediascale Benelux

Following the creation of the position of Head of Programmatic Trading and Data, Mediascale decided to entrust Christelle Hodjo with the responsibility. Within the agency, she will manage the trading team, negotiate with ...

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