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2018-05-25 15:01

Mediaplus strenghtens its digital staff with Mélanie Ablay

Mélanie Ablay (ex-Sanoma) has joined the Mediaplus team, the media division of the Serviceplan Group, where she will take up the role of Junior Campaign Manager. She will be responsible for the operational follow-up of ...

2018-05-16 07:00

Charlotte Zoao joins Serviceplan

Serviceplan welcomes Charlotte Zoao as Account Executive. Charlotte worked at TBWA and Publicis Brussels where she used to handle clients such as Renault/Dacia. Serviceplan will be able to count on her winning spirit she ...

2018-05-08 12:05

Mediaplus assists Jori with its media

Since March 2018, JORI has opted to harness the retail knowledge and customer service approach of Mediaplus, the media agency of Serviceplan Group, to assist it with its media campaign. Mediaplus advises JORI in the areas ...

2018-04-26 09:33

Café Royal got a “soft launch taste” with Mediaplus in Belgium

Café Royal was already available through some Albert Heijn stores in Belgium, they increase d their distribution though Carrefour and wished to launch a TOM and sales driven campaign through Mediaplus. All within a ...

2018-04-18 08:21

Serviceplan and Federale Assurance-Verzekering protect the car that protects you

The car insurance campaign from FEDERALE Assurance-Verzekering addresses to everyone looking forward to the delivery of his car. A new investment to protect, of course, with an omnium insurance. For this campaign, the ...

2018-04-18 08:17

Mediascale Benelux manages the Granarolo data

Mediascale Benelux and Inmediato (Serviceplan group) were commissioned by Granarolo, a major FMCG player in Italy, to manage the advertiser's data via the establishment of a DMP and a data hub. Mediascale will also manage ...

2018-04-16 08:11

Tango enters the world of programmatic

Following a pitch organized by the operator Tango (Proximus group) in Luxembourg, the agency IDP and Mediascale Benelux were selected to carry out the digital campaigns of the advertiser. Tango is experiencing its first ...

2018-03-08 14:00

Christelle Hodjo joins Mediascale Benelux

Following the creation of the position of Head of Programmatic Trading and Data, Mediascale decided to entrust Christelle Hodjo with the responsibility. Within the agency, she will manage the trading team, negotiate with ...

2018-02-28 13:50

Shell and Serviceplan save time

Time is money, and this is something Network Fuel Card understands perfectly. In this context, Serviceplan developed a campaign for the Network Fuel Card, the fuel card that takes your time seriously. Each element of ...

2018-02-26 09:20

Frédéric Sodermans boosts Serviceplan team

Serviceplan is pleased to announce that it has taken on Fréderic Sodermans as Account Director. This recruitment is in line with the target that Serviceplan, now more than ever, has its sights set on: a team that shares ...

2018-02-21 10:54

Best Brands: Care Products

Sustainable growth of a brand is based on a good balance between sales activation and being able to rely on a strong relationship with consumers. After all, a strong emotional connection with a brand is increasingly a ...

2018-02-14 16:42

Beauty Best Brands

Which are the beauty products preferred by the Belgians? To shed light on the question and to allow for a more nuanced evaluation, we divided this category between “volume” and “premium” or luxury brands in ...

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