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2017-11-24 08:47

Mediascale Benelux puts the turbo on for Subaru Spain

After testing several competitors trading desks, Subaru Spain choose to use the solutions of Mediascale Benelux to boost their digital campaigns through the data and programmatic offering of the Serviceplan Group.

2017-11-23 11:03

November brings its share of innovations to Plan.Net and Gonzales

At the House of Communication we began the month of November ambitiously, with a reinforcement of our digital offering, content and video production.

2017-11-22 08:15

Best Brands and social media

In addition to the gala evening that will be held on 22 March 2018, Serviceplan and GfK are organising the Best Brands Colleges, which will take place a few weeks after this major event.

2017-11-17 10:37

Mediascale and Iearace/Dechmann+partners sign an exclusive partnership

Mediascale Benelux, the data and prorgrammatic offering of the Serviceplan Group, has signed a strategic and exclusive partnership with the Ierace Dechmann + Partners agency, which is the leading media agency in ...

2017-11-14 14:26

Best Brands for the young and old alike

Is there anyone who has not heard about the arrival of the pandas at Pairi Daiza in 2014? Is there anyone who is still unaware of which animal is the Walibi mascot in Wallonia, and who the Plopsa characters in ...

2017-11-10 09:21

EasySyndic is launching its new venture, SyndicYourself, in partnership with Serviceplan

Buoyed by its recent success, EasySyndic, the preferred management partner for small condominiums, is taking a further step and launching SyndicYourself, an innovative self-management platform for voluntary ...

2017-11-08 10:00

The Best Brands for DIY

“DIY is within your reach” and “For people who make things”! These two slogans encourage everybody to get their hands dirty, and to perform minor (or major) works on their homes themselves.

2017-10-25 10:00

Best Brands : Samsung in pole position

The television licence in Wallonia will soon be abolished! We will finally be able to enjoy our favourite programmes without paying any tax. We could even invest the money in a new television set or a new audio system. ...

2017-10-19 11:00

Colruyt wins ‘Best Omnichannel Brand’ during first House of Data event

The first House of Data event took place this week in the Cinquantenaire Museum in Brussels. Serviceplan, Mediaplus, GfK and Media Marketing launched this initiative to support advertisers’ data projects.

2017-10-18 10:00

Best Brands : Colruyt is unbeatable

Colruyt is one of the most popular brands in Belgium, along with Coca-Cola. Both of these brands received two awards each in two competition entries. The soft drinks brand won Best Corporate Brand in 2016, and Best ...

2017-10-11 09:56

Best Brands : Apple and Samsung, etc.

Smartphones now form part of people’s daily life in Belgium. A few major operators compete with one another on the smartphone market. However, one competition in terms of media and technology is at the centre of ...

2017-10-04 10:00

Jupiler, the Best Beer

When people mention Belgium, what is the cliché that recurs almost systematically when talking about fine food? No, it isn’t the famous mussels ‘n chips, or chocolate. It’s the other thing. Yes, that one. Beer.

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