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2018-03-08 14:00

Christelle Hodjo joins Mediascale Benelux

Following the creation of the position of Head of Programmatic Trading and Data, Mediascale decided to entrust Christelle Hodjo with the responsibility. Within the agency, she will manage the trading team, negotiate with ...

2018-02-28 13:50

Shell and Serviceplan save time

Time is money, and this is something Network Fuel Card understands perfectly. In this context, Serviceplan developed a campaign for the Network Fuel Card, the fuel card that takes your time seriously. Each element of ...

2018-02-26 09:20

Frédéric Sodermans boosts Serviceplan team

Serviceplan is pleased to announce that it has taken on Fréderic Sodermans as Account Director. This recruitment is in line with the target that Serviceplan, now more than ever, has its sights set on: a team that shares ...

2018-02-21 10:54

Best Brands: Care Products

Sustainable growth of a brand is based on a good balance between sales activation and being able to rely on a strong relationship with consumers. After all, a strong emotional connection with a brand is increasingly a ...

2018-02-14 16:42

Beauty Best Brands

Which are the beauty products preferred by the Belgians? To shed light on the question and to allow for a more nuanced evaluation, we divided this category between “volume” and “premium” or luxury brands in ...

2018-02-07 10:55

Best Brands: the battle for the e-consumer is far from over

Amazon.fr earned the title of Belgium’s favourite online shop in 2017, receiving around 158 million visits. According to recently-published figures by CupoNation, the .com and .de variants of this online shop are also ...

2018-02-01 09:16

Naïm Baddich (Serviceplan): "Here are the keys, over to you!"

Media Marketing Interview of 19 January 2018

Last September, Serviceplan concluded a great deal enabling it to bring in the services of two highly complementary senior profiles to take over the ...

2018-01-31 09:25

Best Brands: Financial Services

How do you contact your bank? 20 years ago, this question had only three possible answers: 1) by going into a branch in person, 2) in writing, or 3) by phoning my bank. Nowadays, there are numerous possible answers…

2018-01-30 09:01

Mediaplus gets a boost with 15 years of additional media knowledge

The Serviceplan Group ‘s media agency has recently strengthened its ranks with Céline Damman. She joined the Mediaplus team as a Senior Hybrid Channel Buyer, bringing with her over 15 years of experience in media ...

2018-01-26 08:45

Milk is good for Serviceplan

Serviceplan will shortly be launching a B2B campaign to sell Belgian dairy products in China, Indonesia, the United Arab Emirates and Singapore. With its sales pitch, the creative and strategic team succeeded in winning ...

2018-01-25 15:54

Crowds flocked to the Motor Show thanks to Serviceplan and Febiac

This year, the Motor Show welcomed over 540,000 visitors. It was a fantastic turnout, due in part to Serviceplan’s contributions to the campaign. The creative agency created a campaign for the event that you really ...

2018-01-24 13:25

The Best Retailers Brands

As we explained in a previous article, Colruyt was selected best “Omnichannel” brand in 2018 by the 3,500 respondents taking part in the Best Brands study carried out by GfK for Serviceplan.

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