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2018-02-21 10:54

Best Brands: Care Products

Sustainable growth of a brand is based on a good balance between sales activation and being able to rely on a strong relationship with consumers. After all, a strong emotional connection with a brand is increasingly a ...

2018-02-14 16:42

Beauty Best Brands

Which are the beauty products preferred by the Belgians? To shed light on the question and to allow for a more nuanced evaluation, we divided this category between “volume” and “premium” or luxury brands in ...

2018-02-07 10:55

Best Brands: the battle for the e-consumer is far from over

Amazon.fr earned the title of Belgium’s favourite online shop in 2017, receiving around 158 million visits. According to recently-published figures by CupoNation, the .com and .de variants of this online shop are also ...

2018-02-01 09:16

Naïm Baddich (Serviceplan): "Here are the keys, over to you!"

Media Marketing Interview of 19 January 2018

Last September, Serviceplan concluded a great deal enabling it to bring in the services of two highly complementary senior profiles to take over the ...

2018-01-31 09:25

Best Brands: Financial Services

How do you contact your bank? 20 years ago, this question had only three possible answers: 1) by going into a branch in person, 2) in writing, or 3) by phoning my bank. Nowadays, there are numerous possible answers…

2018-01-30 09:01

Mediaplus gets a boost with 15 years of additional media knowledge

The Serviceplan Group ‘s media agency has recently strengthened its ranks with Céline Damman. She joined the Mediaplus team as a Senior Hybrid Channel Buyer, bringing with her over 15 years of experience in media ...

2018-01-26 08:45

Milk is good for Serviceplan

Serviceplan will shortly be launching a B2B campaign to sell Belgian dairy products in China, Indonesia, the United Arab Emirates and Singapore. With its sales pitch, the creative and strategic team succeeded in winning ...

2018-01-25 15:54

Crowds flocked to the Motor Show thanks to Serviceplan and Febiac

This year, the Motor Show welcomed over 540,000 visitors. It was a fantastic turnout, due in part to Serviceplan’s contributions to the campaign. The creative agency created a campaign for the event that you really ...

2018-01-24 13:25

The Best Retailers Brands

As we explained in a previous article, Colruyt was selected best “Omnichannel” brand in 2018 by the 3,500 respondents taking part in the Best Brands study carried out by GfK for Serviceplan.

2018-01-17 13:16

Best Brands: the "Best" Motor Show conditions

For people wishing to buy a new car via an official network in Belgium, the period from December to the end of February seems to be the most attractive one.

2018-01-10 14:35

Neverest Belgium and ING, together to realize your dreams

Neverest, the video & motion agency of Serviceplan, produces its first creative work at the end of last year 2017. ING asked Neverest to create and realise an “end of year”-movie to end the business and ...

2018-01-10 13:03

Best Omnichannel Brands: Colruyt in the lead

Serviceplan is about much more than just the Best Brands study. Nevertheless, it must be said that this project, carried out in partnership with GfK, reflects the philosophy of the Woluwe-based agency wonderfully ...

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