20Something without Serviceplan


20Something prepares its comeback without Serviceplan


20Something, the agency specialized in youth marketing, leaves Serviceplan after two years at the German group and continues its development independently. The agency, founded 10 years ago by Jérôme Jaumotte and Benoît Vancauwenberghe, is preparing its return with a positioning adapted to the world of today's youngsters. 

Within Serviceplan, the position of Executive Creative Director left vacant by Benoît Vancauwenberghe is now occupied by Sophie De Plecker (ex-Isobar and Léo Burnett, among others).  Sophie, who has a background in creative and media agencies, will be responsible for instilling a creative culture in all the agencies of House of Communication.

Plan.Net, the digital agency that was managed by Jérôme Jaumotte, has been left in the hands of the operational teams with a new offer called 'Pocket Rocket’, connecting local and international teams, consultants and digital experts.

The two agencies will remain linked and will continue to call upon each other’s specific skills.


Nancy Delhalle

Chief Marketing Officer

+32 2 774 01 00