The Marcom Engine (Serviceplan, Media.Monks and Berylls) has launched a brand new campaign for BMW Belux. The objective of this campaign is to allow professionals to benefit one last time from the highest tax advantage when buying a BMW Plug-in Hybrid.
Due to new regulations, the tax deductibility of up to 100% on plug-in hybrid cars will be phased out as of 1 July 2023. BMW therefore wanted to encourage professionals to buy a BMW Plug-in Hybrid before this date. The "What if it's now or never?" campaign underlines the urgency of this message, without being intrusive or deviating from the BMW tone of voice.
The campaign includes various digital, social, CRM, web, print and dealer POS materials. The campaign was also developed into a radio concept.
In Luxembourg, the campaign was focused on BMW's wide Plug-in Hybrid range. An invitation to discover a different kind of driving pleasure, with a combustion engine and/or electric drive. An invitation to choose the BMW Plug-in Hybrid that fits your life, whatever your profile.
Client: BMW Belux
Contacts: Pascale Goudvis, Joke Caluwaerts, Alice Verbeke, Anne-Katrien van Pottelberge, Georges Pagalis
Agency: The Marcom Engine (Serviceplan Group, Media.Monks, Berylls)
Accounts Team: Aymeric Wielemans, Benoit Leveque, Nathalie Vergught
Creative Director: An Rietjens
Art Direction: Thierry Wiebking
Copywriting: Han Van den Hoof, Manuel Sarraf
Motion designer: Bert Landeloos
Designer/DTP: Denis Roumegoux
Radio Production Company: Bubbles Sound
Post Producer: Thomas Resimont
Digital Media Agency: Mediaplus (Serviceplan Group)
Connections Planner : Manon De Munck, Robin Gérondal
Programmatic & Data Agency : Mediascale (Serviceplan Group)
CRM Project Manager: Zofia Erasmus
Offline media Agency: Dentsu