It's now or never for the Marcom Engine and BMW!

It's now or never for the Marcom Engine and BMW!
It's now or never for the Marcom Engine and BMW!

It's now or never for the Marcom Engine and BMW!

The Marcom Engine (Serviceplan, Media.Monks and Berylls) has launched a brand new campaign for BMW Belux. The objective of this campaign is to allow professionals to benefit one last time from the highest tax advantage when buying a BMW Plug-in Hybrid.

Due to new regulations, the tax deductibility of up to 100% on plug-in hybrid cars will be phased out as of 1 July 2023. BMW therefore wanted to encourage professionals to buy a BMW Plug-in Hybrid before this date. The "What if it's now or never?" campaign underlines the urgency of this message, without being intrusive or deviating from the BMW tone of voice.

The campaign includes various digital, social, CRM, web, print and dealer POS materials. The campaign was also developed into a radio concept.

In Luxembourg, the campaign was focused on BMW's wide Plug-in Hybrid range. An invitation to discover a different kind of driving pleasure, with a combustion engine and/or electric drive. An invitation to choose the BMW Plug-in Hybrid that fits your life, whatever your profile.

Listen to the radio spot



Client: BMW Belux

Contacts: Pascale Goudvis, Joke Caluwaerts, Alice Verbeke, Anne-Katrien van Pottelberge, Georges Pagalis

Agency: The Marcom Engine (Serviceplan Group, Media.Monks, Berylls)

Accounts Team: Aymeric Wielemans, Benoit Leveque, Nathalie Vergught

Creative Director: An Rietjens

Art Direction: Thierry Wiebking

Copywriting: Han Van den Hoof, Manuel Sarraf

Motion designer: Bert Landeloos

Designer/DTP: Denis Roumegoux

Radio Production Company: Bubbles Sound

Post Producer: Thomas Resimont

Digital Media Agency: Mediaplus (Serviceplan Group)

Connections Planner : Manon De Munck, Robin Gérondal

Programmatic & Data Agency : Mediascale (Serviceplan Group)

CRM Project Manager: Zofia Erasmus

Offline media Agency: Dentsu


Nancy Delhalle

Chief Marketing Officer

+32 2 774 01 00