“Making the Smallest Big Difference” by Serviceplan for LASEA


“Making the Smallest Big Difference” by Serviceplan for LASEA

LASEA, market leader in industrial laser manufacturing, asked Serviceplan to develop a new brand positioning and strategy to better highlight their skills to their very niche market. In addition, LASEA wanted to create a new visual concept.

Serviceplan successfully came up with a brand-new slogan that emphasizes their skills in laser micromachining, “Making the Smallest Big Difference”. The agency then proposed a new look & feel, that underlines three levels of perspective; the human factor, the product, but most importantly, the pieces manufactured by LASEA’s performant machines (see picture).

In addition to that, Serviceplan was asked to create a new corporate video that highlights their innovative and international approach, as well as their expertise.

Discover the video here.




Accounts : Vanessa Sponar, Nick Van Calck, (Florence Roekens)

Directeur artistique : Luc Shih, Marc Thomasset

Copywriter : Manuel Sarraf, Nathalie Strybos

Creative leader : An Rietjens

Production Agency : Toast Agency

LASEA 1920 x 1080 - 1
Sound off
Sound on

This video content is hosted by a third party.

In order to view this content, you must at least accept statistics cookies.

By displaying the external content, you accept the terms of service of www.vimeo.com by default. 


Nancy Delhalle

Chief Marketing Officer

+32 2 774 01 00