Serviceplan and ALDI launch a new BrandLoyalty campaign for Disney’s 100th anniversary

ALDI celebrates Disney’s 100th anniversary with a Disney loyalty campaign. For every €10 purchase at ALDI, each customer receives a free stamp on their savings card. A full savings card entitles the customer to 1 free, exclusive Disney 100Y glass. There is a total of 5 glasses to be collected with the classic Disney characters Mickey Mouse, Minnie Mouse, Goofy, Donald Duck and Pluto. During this period, customers can also register via the ALDI website to enter a chance to win a magical surprise weekend. 

ALDI and Disney have already proven to be a good match in immersing the discounter’s customers in the Disney universe through successful collaborations in the past.  

The Disney characters are loved by all generations. With this loyalty campaign, ALDI wants to create an engaging experience for the whole family and enthuse its loyal customers. Customers know it is smart to shop at ALDI, especially in these economically challenging times, and this way, they receive an extra reward for their loyalty. 

The campaign is developed by ALDI & Serviceplan, in collaboration with BrandLoyalty, Publicis, Pivott, BOA. The result is a 360° communication campaign with several assets: TVCs, OOH and DOOH assets, POS-Instore, a social media campaign, digital owned/paid/online billboard assets, a radio spot and owned print. It will run from Wednesday February 25th until Saturday April 8th at 440 ALDI stores in Belgium. 

Credits:

Client: ALDI
Contacts: ALDI-Team
Agency: Serviceplan
Account Director: Kathleen Driscart
Account team: Josine Sanfilippo, Emerson De Oliveira, Lise Van der Veken
Strategy: Steffen Vander Mynsbrugge, Dimitrios Lemonias
Creative Director: Tony NaudtsDucène
Creatives (Copy/AD):  Marc Thomasset, Nathalie Strybos, Han van den Hoof,
DTP:  
Director: Wannes Destoop

Dop: Dries Delputte

Art Director: Lusiné Vardanian

Offline Editor: Frederik Vandewalle

Colorist: Tom Mulder

Casting Director: Ans Brugmans

Post-Producer: Wilson Verstreken

Audio Post: Sonhouse

Executive Producer: Sander Claessens

Line Producer: Thomas Landeloos

Production Company: Red Dust
Behind the scenes photographer: Jente Boone
Sound Production & Music: Sonhouse
Digital Agency: Plan.net
Project Manager: Stefany Vandenberghe
Digital Media Agency: Mediaplus
Social Media Agency: Pivott – An Bontemps
Media Agency: Publicis – Sascha van der Borght, Maarten Keyen, Samy Belakbir, Shirley Duparc

Loyalty Provider: BrandLoyalty