Local farmers are strongly affected by the current health crisis. Restaurants are closed, consumers stock up on preservatives and the export business is uncertain for the foreseeable future. Those circumstances, in combination with the start of the harvesting season, are causing a bigger supply of produce and, as a result of supply and demand, unstable prices. Therefore, Serviceplan and Flandria decided to support our local heroes.
For this joint effort, the House of Communication really came together as one. Serviceplan provided creative ideas and produced the assets. Mediaplus covered the offline media buying, creating visibility on three major national TV networks, as well as online media buying on Facebook. Mediascale joined in to cover media buying on Youtube. Together, we were able to reclaim a prominent position for fresh, local produce in the daily life of every consumer.
Nancy Delhalle, CMO, firstname.lastname@example.org, +32 (0)488 288 361.
Serviceplan Group - Building Best Brands
Serviceplan is the largest owner and partner-managed agency group in Europe. In our House of Communication, the only fully integrated agency model, all manner of communication disciplines work under one roof; whether strategists, creatives, media, design or online specialists, CRM experts, market researchers or content specialists - at Serviceplan, everybody works together. The additional corporate brands within Serviceplan Benelux - Plan.Net, Mediaplus, Mediascale, Neverest, 20Something and Solutions - also rank among the market leaders in their respective fields. What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers - in other words, Best Brands. Innovative communication is the path to this goal.