Shell GO+: another milestone in the partnership between Serviceplan and Shell

Serviceplan is proud to announce the launch of a new Shell GO+ campaign, the result of its collaboration with its customer Shell. Launched on the 30^th of August in BeLux and the 1^{st  of} October in France, the campaign will run until the end of 2023.

Instead of encouraging visitors to download the Shell app, the aim of this campaign is to get them to actively use it. Serviceplan helped Shell achieve its goals: the brand wanted its customers to feel valued within their stations, rewarded for choosing Shell and recognized for their loyalty.

Chloé Walgraeve (Marketing Campaign Manager BeLux) :

''After a successful launch campaign of our loyalty program, where we encouraged our visitors to download and register on the Shell app, we now wanted to focus on the benefits of the loyalty program and encourage our visitors to actively use the app when visiting a Shell station so that they can enjoy great discounts. Moreover, the look & feel of the campaign is brand new and it will undoubtedly look great on the forecourt of our stations."

Credits

Accounts: Gaëlle D’Haese, Nick Van Calck

Directeur artistique : Marc Thomasset

Copywriter : Nathalie Strybos, Manuel Sarraf

Creative leader: Tony NaudtsDucène

Production Agency: Altavia