With its latest campaign, ALDI reminds its customers that, especially in these times of high inflation, "the smart choice" continues to apply to ALDI house brands and fresh products. Because "choosing ALDI means paying less".
This campaign was developed by Serviceplan Group in collaboration with Pivott for the social media part, and Publicis and Mediaplus for the media. It is aimed at all of ALDI's target groups: singles, the elderly, couples and, of course, families. For the key visuals and the film shots, the agency worked in trio with Ristretto and BOA, Ristretto also took care of the post-production.
This campaign started on 23 May on TV, (D)OOH, print, SoMe, digital and POS and will be seen for five weeks.
Account Director: Kathleen Driscart
Account team: Josine Sanfilippo
Strategy: Steffen Vander Mynsbrugge, Dimitrios Lemonias
Worldwide ECD: Jason Romeyko
Creative Director: Tony NaudtsDucène
Creatives (Copy/AD): Pieter De Langhe, Manuel Sarraf, Bram Van Looveren, Bram De Geyndt, Han Van den Hoof
DTP: Sylvain Kasprzyk, Bernard Durant, Benjamin
Motion Design: Valentin Taminiau,
RTV Producer: Marlies Neudt
Production Company: Ristretto
Production Manager: Geert De Wachter
Stylste (on set): Eveline Briand
Make up & Hair: Laetitia Dewilde
Behind the scenes photographer: Jente Boone
Sound Production & Music: Sonhouse
Digital Agency: Plan.net
Project Manager: Justien Thomas
Digital Media Agency: Mediaplus
Social Media Agency: Pivott – An Bontemps
Media Agency: Publicis – Sascha van der Borght, Maarten Keyen, Samy Belakbir