ALDI AND Serviceplan

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ALWAYS THE SMARTEST CHOICE BY ALDI WITH SERVICEPLAN

With its latest campaign, ALDI reminds its customers that, especially in these times of high inflation, "the smart choice" continues to apply to ALDI house brands and fresh products. Because "choosing ALDI means paying less". 

This campaign was developed by Serviceplan Group in collaboration with Pivott for the social media part, and Publicis and Mediaplus for the media. It is aimed at all of ALDI's target groups: singles, the elderly, couples and, of course, families. For the key visuals and the film shots, the agency worked in trio with Ristretto and BOA, Ristretto also took care of the post-production. 

This campaign started on 23 May on TV, (D)OOH, print, SoMe, digital and POS and will be seen for five weeks.

Credits

Client: ALDI

Agency: Serviceplan

Account Director: Kathleen Driscart

Account team: Josine Sanfilippo

Strategy: Steffen Vander Mynsbrugge, Dimitrios Lemonias

Worldwide ECD: Jason Romeyko

Creative Director: Tony NaudtsDucène

Creatives (Copy/AD): Pieter De Langhe, Manuel Sarraf, Bram Van Looveren, Bram De Geyndt, Han Van den Hoof

DTP: Sylvain Kasprzyk, Bernard Durant, Benjamin

Motion Design: Valentin Taminiau,

RTV Producer: Marlies Neudt

Production Company: Ristretto
Production Manager: Geert De Wachter

Photographer: BOA

DOP: BOA

Stylste (on set): Eveline Briand

Make up & Hair: Laetitia Dewilde

Behind the scenes photographer: Jente Boone

Sound Production & Music: Sonhouse

Digital Agency: Plan.net

Project Manager: Justien Thomas

Digital Media Agency: Mediaplus

Social Media Agency: Pivott – An Bontemps

Media Agency: Publicis – Sascha van der Borght, Maarten Keyen,  Samy Belakbir

Credits
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Contact

Nancy Delhalle

Chief Marketing Officer

+32 2 774 01 00