On Wednesday 13 March, the Best Brands Awards 2019 ceremony took place. A major event in the marketing and communication sector, the Best Brands Awards gala evening unveiled the winners of its 4th edition at a prestigious ceremony held yesterday at Docks Dome in Brussels.
Launched in Munich in 2004 by the Serviceplan communication agencyand then in other countries as well, the Best Brands Awards are today considered as the number one brand performance barometer. This ranking of the best brands measures the strength of a brand based on a study conducted by GfK each year among 5,000 Belgian households according to two criteria: the brand’s actual economic success and its emotional dimension for consumersand therefore with no involvement of a jury.
In front of an audience of over 250 invited guests from the world of business, communication and media, the Best Brands Awards have named the most powerful brands in 21 different business sectors: