BMW MAGAZINE AUTUMN/WINTER 2023: A CAPTIVATING DIVE INTO THE WORLD OF BMW WITH THE MARCOM ENGINE

The Marcom Engine (Serviceplan, Media.Monks and Berrylls) is pleased to unveil BMW Magazine Autumn/Winter 2023, the latest edition of a biennial publication created especially for BMW customers in Belgium and Luxembourg.

BMW Magazine is a physical and digital periodical, offering brand enthusiasts a complete immersion in the world of BMW. This autumn/winter edition will be distributed to more than 128,000 BMW customers in the region. The magazines will be sent by direct mail and will of course be available from BMW retailers. This is yet another example of BMW's ongoing commitment to a superior customer experience.

The new edition promises to captivate readers with its diverse content. It will highlight the launch of the brand's latest models and seasonal accessories. Readers will also be able to go behind the scenes of the prestigious events that BMW sponsors, such as Tomorrowland. Finally, readers will be able to delve into inspiring interviews with BMW Friends who share their passion for the brand's cars and innovation.

BMW Magazine Autumn/Winter 2023 has been available since 16 October 2023, with the digital version appearing a week later on the BMW website. This 4th edition of The Marcom Engine magazine is an important milestone in our collaboration with BMW. As a creative agency, we are proud to use our skills and know-how to promote BMW's innovation and style.

Credits

Agency: The Marcom Engine

Brand: BMW

Client: BMW Group Belux

Contact: Pascale Goudvis, Manon Speleers, Sarah Heivers, Mireille Vanhoecke, Laetitia Thonar

Campaign Title: BMW Magazine Autumn Winter 2023

Account team: Nathalie Vergught, Davy Couscouras, Zoë Windmeulen

Design: An Rietjens, Denis Roumegoux, Denise Hermo

Studio: Denis Roumegoux, Benjamin Gaspart

Digital Agency: Plan.Net

Digital Project Management: Alexander Strobbe

Webmaster : Sami El Nakadi