De’Longhi, the world leader in premium espresso machines for home use, is launching its first international campaign led by Damien Chazelle, with the main role played by Brad Pitt.
“De’Longhi has experienced extraordinary growth in recent years, and the production of espresso machines for home use has played a central role in this growth,” says CEO Massimo Garavaglia. “We believe that Brad Pitt is the perfect ambassador to tell the world about De’Longhi - he is the ultimate embodiment of De’Longhi’s spirit: bold and international, yet also sophisticated and elegant.”
Viewers are treated to a glimpse of a classic “day in the life” of Brad Pitt. From buying coffee beans in the morning to riding around Los Angeles on his motorbike and stopping to refuel while doing so. These scenes represent a moment we all look forward to: coming home and finally relaxing with a delicious espresso or cappuccino - a perfect moment.
As well as the actor and director, the film features the talents of two other Oscar winners, cameraman Linus Sandgren and composer Justin Hurwitz, both part of La La Land’s “dream team”. Justin Hurwitz, who created an original soundtrack for the commercial, says: “When I saw what Damien did with the film grain and with Brad looking even cooler than I’ve ever seen him, I was immediately inspired to create a matching melody and corresponding vibe.” Acclaimed photographer Lachlan Bailey completes the team.
The film is memorable for its cinematic quality and depth, coupled with a real sense of “authenticity” - an essential part of the De’Longhi message, in which the success and evolution of the family business is based on solid values.
Selecting Brad Pitt for this international campaign means more than working with a globally recognised icon - Brad Pitt is an acclaimed actor and producer, a committed advocate on environmental issues, a collector of art and a person who is passionate about architecture and design. Above all, Brad Pitt has always succeeded in maintaining his mystique despite global fame. It’s a sense of understatement that reflects the De’Longhi brand itself - a company linked to its roots with a typically Italian passion for harmony and elegance that goes beyond simple stereotypes and is as a result accessible to the whole world.
Iconic and authentic at the same time. Just like a Hollywood star making a simple, perfect cup of coffee for himself.