This year, the Motor Show welcomed over 540,000 visitors. It was a fantastic turnout, due in part to Serviceplan’s contributions to the campaign. The creative agency created a campaign for the event that you really didn’t want to miss this month: the Brussels Motor Show. In a series of short radio spots, broadcast in Flanders and Wallonia, we get to hear how far some people are willing to go in order to make sure they don’t miss out on the Motor Show. Based on the great success of the campaign, Febiac concluded that it had a significant influence on inspiring large numbers of people to visit the Motor Show.
Contacts: Helsen Anja
ECD: Naïm Baddich& Merel Van den Broeck
Art Director: Marc Thomasset
Copywriters: Nathalie Strybos, Anthony Samson
Account Director: Pierre-Antoine Van Wijmeersch
Account Manager: Amandine Hochglober
Studio: Bleu Nuit