The warm weather of the past few weeks was the ideal starting moment for the De'Longhi Pinguino airco campaign. Whether you work at home or spend time with your family, mobile air conditioners allow you to create the ideal temperature in any room, quietly and efficiently.
After last year's campaign that focused on working from home, this year Serviceplan adapted the campaign’s assets. More attention was paid to the energy efficiency of these devices, which is more in line with the current situation. The campaign started mid-May with a digital campaign in which the media agency used social media, display and native banners to boost sales so that everyone could enjoy some refreshment.