Following De'Longhi's growth in the field of high-end espresso machines in recent years, a new media campaign has been created by Mediaplus, the media agency of the Serviceplan Group, to continue to increase awareness of the De'Longhi brand and boost sales of its espresso machines.
Brad Pitt remains the perfect ambassador to tell the world about De'Longhi because he is the ultimate embodiment of the De'Longhi spirit: bold and international, yet refined and elegant. Viewers once again get a glimpse into a classic day in the life of Brad Pitt. The video is memorable for its cinematic quality and scope, coupled with a true sense of "authenticity" - a key element of De'Longhi's message, where the success and evolution of the family business is based on strong values.
Mediaplus has opted for a strong video presence (TV and digital channels) to encourage as many people as possible to buy or give an espresso machine as a gift during the end-of-year period.