FLANDRIA AND SERVICEPLAN

La Redoute
La Redoute

Flandria and Serviceplan celebrate our winter vegetables



Now that winter is on its way, Serviceplan has developed a campaign for Flandria to give consumers their daily dose of vitamins, comfort and flavour.

Since 1995, Flandria is the Belgian quality label for fruit and vegetables. The Flandria label guarantees high quality products by paying special attention to sustainability and the passion of the producers. And only products that taste perfect and impeccable qualify for the Flandria label.

In order to highlight all these good and tasty local products, Serviceplan has designed a campaign in which a different vegetable is highlighted each month. Or to be more precise: one vegetable plays the main role, while another plays a supporting role.

In December, the focus is on Brussels sprouts and mushrooms. Through online videos and social media posts with simple, original and delicious recipes, surprising information and other cooking tips, the two super vegetables of the month are getting the attention they deserve.

These short films were made using the stop motion principle. A dynamic rhythm, lively music and in no time at all, everyone is able to have delicious vegetable dishes at the table, even the most novice cooks.

Each month, a different vegetable duo will be featured. Flandria and Serviceplan have a soft spot for all our green friends from home.

To find this month's recipe for pizza with mascarpone and Brussels sprouts, visit the Flandria Facebook account.

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Contact
Nancy Delhalle, CMO, n.delhalle@serviceplan.com, +32 (0)488 288 361.

Serviceplan Group - Building Best Brands

Serviceplan is the largest owner and partner-managed agency group in Europe. In our House of Communication, the only fully integrated agency model, all manner of communication disciplines work under one roof; whether strategists, creatives, media, design or online specialists, CRM experts, market researchers or content specialists - at Serviceplan, everybody works together. The additional corporate brands within Serviceplan Benelux - Plan.Net, Mediaplus, Mediascale, Neverest and Solutions - also rank among the market leaders in their respective fields. What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers - in other words, Best Brands. Innovative communication is the path to this goal.

Contact

Nancy Delhalle

Chief Marketing Officer

+32 2 774 01 00