Plan.Net is responsible for all of Flandria’s Facebook content. Each month starts with a video post featuring the vegetable of the month chosen by the client.
The SoMe team creates the storyboard and forwards it to the creative team for internal production. Copys are created in both French and Dutch and once the material is ready, Mediaplus handles the paid media.
The same methodology is applied for the rest of the posts : two monthly recipes, two “did you know” type posts, one top-topical and one “fact or fable”.