Christophe Decoen joins the Mediaplus team as a media strategist. He will deal with media strategies by bringing together the strengths of all media levers, across all platforms. Christophe started his career at Space in 2011 as audiovisual planner before integrating in 2016, Cadreon, the IPG Mediabrands ad tech unit, as programmatic expert. Christophe's commitment further reinforces Mediaplus’ will to guarantee the tailor-made development, implementation and optimization of effective cross-media campaigns. The agency has around twenty media and data experts, ranging from audiovisual, to search or social media.
Mediaplus succeeded in winning over Groupe Schmidt with its proposal to combine traditional mass media such as TV, radio and print in an innovative manner with search engine, display, social media and native advertising. The involvement of the local teams in the various franchisees was the absolute decider for the customer. During Batibouw 2018, we will be able to taste this refreshing recipe for the first time.