Argenta is the fifth largest bank in Belgium and the tenth largest insurer with 1.75 million customers in Belgium and the Netherlands through a large network of agencies. Argenta has chosen to entrust Mediaplus, Serviceplan Group’s media agency, with its media strategy. Several cross-media campaigns are currently in preparation, with a large part dedicated to digital media. Mediaplus and its sister company Mediascale offer their consultancy for acquisition and performance campaigns, targeting various audiences and products. The combination of traditional media and technology will enable Argenta to consolidate its strategy concerning local contacts and product sustainability.