Mediaplus joins in with WW’s repositioning


Mediaplus joins in with WW’s repositioning

WW, the new Weight Watchers, ended her year in style with a new campaign where they continue to inspire people to lead a (more) healthy life.

Thanks to an integrated online / offline media strategy, Mediaplus has enabled the WW brand to grow in Flanders, Wallonia and the Netherlands.

It's a strong media integration, coupled with an advanced attribution strategy that has allowed WW to grow to where it is today. It's been more than 6 years since WW put their confidence in Mediaplus by entrusting them with the management of their online and offline budget. This created the opportunity to establish a fully integrated media strategy. It also allowed the maximisation of the brand exposure to its audiences while minimising its acquisition costs.

The digital agency Plan.net was given the opportunity to work on a wide range of digital concepts for social media and websites. With simple images as well as static and dynamic banners Plan.net strengthened the visual universe of WW within the confines of the communication targets.

"In addition to an integrated media strategy, there is also the excellent Client / Agency relationship that allows for stellar performance in a market where direct and indirect competition is raging. The time when the media agency was only responsible for media buying has gone. We see ourselves as a true partner of our customers and make every effort to support them in the growth of their business. "
Bernard Lantonnois, Digital Media Director Mediaplus

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Nancy Delhalle

Chief Marketing Officer

+32 2 774 01 00