Neverest, the video & motion agency of Serviceplan, produces its first creative work at the end of last year 2017. ING asked Neverest to create and realise an “end of year”-movie to end the business and calendar year in a positive mood. End of year is a time to pronounce good resolutions and to make plans for the next year. The moment to motivate people to realise their dreams. Why? Because too many plans and good resolutions are already forgotten the moment the Christmas Tree has been kicked out of the house after Epiphany.
ING wants to help its clients to make their dreams come true. ING helps its clients to go from plans to concrete projects, in a new year where the sky is the limit in terms of opportunities. Thanks to ING. This is where the movie is all about. Although the plans and dreams of the main character in the movie go even beyond all this. Neverest succeeded in setting an emotional scene, by telling a story too big for words.
This year-end movie created for ING won the Gold Remi in the category Advertising & Promotional films.