Mopets and Serviceplan


Pet lovers finally have their own club with MoPETS and Serviceplan

Due to the lockdown, shelters have emptied, and houses have filled up. Belgium has some 4 million dogs and cats and has registered a 20% increase in animal adoptions in 2020. A rise that is not surprising, considering the lack of social interaction that most of us face, and given that we can now spend more time at home with our pets. Add to this the fact that millennials increasingly view their pet as a first child, and it is easy to see why the animal welfare industry is booming.

Of course, this boom also brings with its new professions, hobbies and trends: canicross, dogwalking or catsitting (a job that is almost as popular as babysitting today), gourmet pet dishes, cat furniture, pet-friendly hotels... In short, a multitude of new and more creative products, all for the greater good of our pets.  Except that with all these innovations, it can be difficult to find your way around.

It’s with the aim of simplifying the life of pet lovers that Nancy Delhalle, one of the too few women entrepreneurs, created to connect all pet lovers everywhere. With a common mission: the desire to contribute to the improvement of animal well-being.

After the launch of a digital platform for pets and services such as alerts, a directory with professionals in the sector, a collaborative platform for the care of our animals, MoPETS is now launching a club offering its members exclusive content, offers and events.

‘The idea for MoPETS came to my husband and me a few years ago when we adopted Gus, an 11-month-old Münsterlander.  At that time, it was difficult to find answers to our questions and needs in a structured way on the Internet. The idea of MoPETS is to connect all animal lovers and offer them a place to share, help and care for our companions', Nancy Delhalle, founder and CEO of MoPETS

With Valentine's Day rapidly approaching, join us in discovering the first communication campaign of the platform: the MoPETS Love Stories, written by Serviceplan with love. Stories that lend themselves perfectly to this loving day, since the saga is based on the codes used by the overly romantic films we know so well, but with the MoPETS touch. This campaign is available on television and on all digital channels as well as through a brand-new digital platform.

To join MoPETS, just create your free account on and you will have access to all the services and information you and your pet need.



It’s almost Valentine's Day and, due to lockdown, most lovers will spend this day at home with their pet. MoPETS is organizing a competition for the most beautiful Valentine's Day photo with your most faithful companion (the number of likes will determine the winners). To participate, create an account on and share a photo of you and your pet on Valentine's Day, using the hashtag #ValentineWithMyPet.

If your photo is selected, you will win a voucher worth €100, that can be used in all Maxi-Zoo stores in Belgium and Luxembourg.

MoPETS wishes you and your furry and feathered companion(s) a Happy Valentine's Day!

The competition runs until 28 February 2021 at 00:00. The winners will be announced on the Mopets page and contacted by e-mail. For more information, contact

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Nancy Delhalle

Chief Marketing Officer

+32 2 774 01 00