Serviceplan and De’Longhi

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Mini

Serviceplan and De’Longhi found their cup of coffee


Something’s brewing between Serviceplan and De’Longhi. During the month of January, the originally Italian brand decided to launch a discount campaign for two of their fully automatic coffee machine models. To bring that campaign to life across different platforms, the integrated expertise of the House of Communication proved to be the perfect match.

Serviceplan unleashed their creative power to develop 2 ad sets of 10 ads each, created in 2 languages. These sets were spread out over Google Ads, Teads and Facebook.

Mediaplus and Mediascale joined forces in media buying. Their rotation tests allowed them to analyse the results of the different messages during the campaign and to benefit from the ad with the best results. 

The pixel plan they designed was carefully laid out by Plan.Net, who also took care of landing page development, for the purchase of the domain names and for hosting the page.

With 4 of our internal agencies on the job, we were able to give De’Longhi the discount campaign they were looking for. From January 1st, 2021 up until January 31, 2021, your favorite coffee will have that extra bit of Serviceplan flavour. 

Credits

Client: De’Longhi

Contact: Annick Janssen

Agency: Serviceplan, Mediaplus, Mediascale, Plan.Net

Account Director: Nathalie Baeyens

Account Executive: Magali de Potter

Media Specialist: Olivier Renson & Boris Van Steene

Creation: Luca Garcia Tercero & Ema Vukas

Graphic Design: Denis Roumegoux

Digital Project Manager: Loïc Matagne

Data Specialist: Rodrigo Lodi

Web Developer: Benoît Duchesne & Bilal Bounour 

 

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Contact

Nancy Delhalle

Chief Marketing Officer

+32 2 774 01 00