Something’s brewing between Serviceplan and De’Longhi. During the month of January, the originally Italian brand decided to launch a discount campaign for two of their fully automatic coffee machine models. To bring that campaign to life across different platforms, the integrated expertise of the House of Communication proved to be the perfect match.
Serviceplan unleashed their creative power to develop 2 ad sets of 10 ads each, created in 2 languages. These sets were spread out over Google Ads, Teads and Facebook.
Mediaplus and Mediascale joined forces in media buying. Their rotation tests allowed them to analyse the results of the different messages during the campaign and to benefit from the ad with the best results.
The pixel plan they designed was carefully laid out by Plan.Net, who also took care of landing page development, for the purchase of the domain names and for hosting the page.
With 4 of our internal agencies on the job, we were able to give De’Longhi the discount campaign they were looking for. From January 1st, 2021 up until January 31, 2021, your favorite coffee will have that extra bit of Serviceplan flavour.
Contact: Annick Janssen
Agency: Serviceplan, Mediaplus, Mediascale, Plan.Net
Account Director: Nathalie Baeyens
Account Executive: Magali de Potter
Media Specialist: Olivier Renson & Boris Van Steene
Creation: Luca Garcia Tercero & Ema Vukas
Graphic Design: Denis Roumegoux
Digital Project Manager: Loïc Matagne
Data Specialist: Rodrigo Lodi
Web Developer: Benoît Duchesne & Bilal Bounour