Best Brands Awards 2020


Serviceplan and GfK launch the fifth edition of the Best Brands Awards


On Wednesday the 18th of March 2020 Brussels is hosting one of the biggest events of the marketing and communication sector: the Best Brands Awards. More than 350 reputable guests from the world of business, communication and media will gather at this exceptional gala that crowns Belgium’s best brands. The 5th edition of this prestigious gathering, organized by Serviceplan and GfK, will take place under the roof of the modern Docks Dome.

In 2004 Serviceplan introduced the Best Brands Awards in Munich. By now the event is the benchmark for brand performance. Based on a study by GfK of 5000 households, this ranking measures the market force of brands based on two criteria: The actual economic impact of a brand and its emotional dimension considered by the client. A unique concept that relies purely on the consumer in the selection of its winners. 

Sixteen years later this yearly gathering is considered the Oscars of advertising. Its widespread recognition has pushed countries like China (2014), Italy (2015), France (2018) and since 2016 Belgium to adopt the concept.

2019’s winners were:

AG Insurances (Best Insurances Brand)
Bosch (Best Do-It-Yourself Brand)
C&A (Best Retail Fashion Brand)
Coca-Cola (Best Non-Alcoholic Drinks Brand)
Colruyt (Best Retail Food Brand)
Côte d’Or (Best Food Brand)
Hewlett-Packard (Best IT Brand)
IKEA (Best Deco-Lifestyle Brand)
Jupiler  (Best Alcoholic Drinks Brand)
KBC  (Best Financial Services Brand)
Mediamarkt (Best Retail Hi-Fi Electro Brand)
Miele (Best Major Domestic Appliances Brand)
Nivea (Best Beauty Products Brand)
Philips (Best Small Domestic Appliances Brand)
Proximus (Best Telecom Operators Brand)
Purina (Best Petfood Brand)
Q8 (Best Fuel Brand)
Samsung (Best Consumer Electronics et Best Telecom Brand)
TUI (Best Tourism Brand)
Volkswagen (Best Automotive Brand)


New category 2020

This 2020 edition will be marked by a change of the awarded category. Indeed, the Best Brands Awards will now focus on the best brand performance in the past 12 months. Thus, 350 brands from 20 different sectors will be analyzed and each sector will be crowned separately for their marketing and communication efforts of the last 12 months.

The field of this study with 5,000 Belgian households takes place throughout the month of November.


More info: bestbrands.be


Nancy Delhalle

Chief Marketing Officer

+32 2 774 01 00