Serviceplan collects signatures for amnesty

Mini
Mini

Serviceplan collects signatures for amnesty

Serviceplan Belgium developed a new campaign called #ChangeReality for Amnesty International Vlaanderen. With the slogan “In real life, liking a post is good, but signing a petition is better”, Amnesty wants to encourage people to not just like a post, but also use their signature to make a difference. The campaign is centered around the cases of three human rights defenders.

The campaign was realized both offline, in the form of a poster, and online with three different awareness videos hosted on Facebook. Through these videos, users could get to know the people they could sign petitions for. Afterwards, a conversion video was used to repeat the three cases. Every time, they played on the presumed effect a Facebook like can have. The online segment was created by Plan.Net and Mediaplus was responsible for the media buying. Both agencies are part of the Serviceplan Group. 

Contact

Nancy Delhalle

Chief Marketing Officer

+32 2 774 01 00