Serviceplan confirms Jacqueline Cox as Chief Commercial Officer


Serviceplan confirms the appointment of Jacqueline Cox as Chief Commercial Officer of the group in Belgium

Jacqueline Cox will assist Peter Vande Graveele, CEO Serviceplan Group Benelux, in the commercial development of the group.

In a rapidly changing market, it is a bare necessity that the different expertises that are present in the different agency-propositions are positioned in the Belgian market in a consistent way and on a continuous basis. Jacqueline Cox will be the central point to coordinate these commercial activities for all agencies in the group: Serviceplan, Plan.Net, Mediaplus, Mediascale, Solutions, 20Something and Neverest.

“Jacqueline can build on 20 years of experience in the agency-sector in the Belgian market. Jacqueline knows better than anyone the Belgian advertisers and has an incredible energy and effective commercial spirit which she will use now and which she will apply to help the different teams in all the agencies” says Peter Vande Graveele.

Next to her role to align all Business Development Activities, she will also be responsible for the coaching of all commercial talents within the Serviceplan Group and she will help all Managing Directors to increase the “Client Satisfaction” in all agencies, which is one of our most important KPI’s in the group.


Nancy Delhalle

Chief Marketing Officer

+32 2 774 01 00