Rebranding of Fédérale Assurance


Serviceplan Group revamps Fédérale Assurance


More inspiring than ever and completely up-to-date, that’s how you can best describe the new image that The House of Communication devised for Fédérale Assurance.

The rebranding campaign focuses on the entrepreneurial spirit that drives both professionals and individuals.

Indeed, those who want to make their dreams come true must be able to count on a reliable partner. A partner who knows how to solve problems so we can move forward. A partner who’s got our back, no matter what. This new identity is presented through various media: radio spots, OOH, digital videos and bannering.

The campaign is the result of a close cooperation between three structures within The House of Communication: the creative strategy was elaborated by Serviceplan, the media strategy developed by their media agency Mediaplus, while Plan.Net managed the digital side of the project.

Client: Federale Verzekering/Fédérale Assurance
Contacts: Kris Van Den Steen - Eliane Jacobs
Agencies: Serviceplan, Plan.Net & Mediaplus
Creative Director: Quentin Watelet
Strategic Director: David Burny
Creation: Louis Roba & Alexandre Grevesse
Account Director: Katherine Annoye
Media Researcher & Planner: Djuna Deleyn

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Nancy Delhalle

Chief Marketing Officer

+32 2 774 01 00