In the framework of its partnership with UNICEF, Garnier Belgium has called on Serviceplan Solutions to highlight its “2 products purchased = 2 days of school for a child” initiative, the aim of which is to promote access to education worldwide.
One in four children lives in a country affected by a humanitarian crisis, and in this connection, as a partner of UNICEF since 2017, Garnier supports the United Nations Children’s Fund in its mission to protect and educate children in nearly 190 countries and territories. To support UNICEF in this mission, Garnier Belgium is launching the “2 products purchased = 2 days of school for a child” campaign at the start of the new school year.
Garnier has entrusted Serviceplan Solutions with the creation of an outsize layout for its displays, which take the form of a giant UNICEF school bus on which children eager to go to school are illustrated. Serviceplan Solutions is in charge of the stylistic aspects and the illustrations, as well as the development of all additional media such as displays, posters and leaflets to be presented in Carrefour, Delhaize, Colruyt and Kruidvat stores in Belgium.
Serviceplan Solutions is part of the agency Serviceplan Benelux. It specialises in Intelligence Marketing Services (IMS) as well as graphic, digital and video production. Serviceplan Solutions has been working together with L’Oréal Benelux for four years now to adapt and create promotional campaigns for its 30 brands.