Design Thinking is more than a tool, it is a state of mind that is integrated within the House of Communication. Its approach is based on a continuous learning process that wants to combine our clients’ business objectives with the need of their consumers.
Today, the philosophy of the House of Communication is no longer to respect traditional methods. For the HOC it’s a matter of setting up an analysis methodology, on a day-to-day basis, to identify concrete opportunities and solutions, tested in advance.
From quantitative and qualitative consumer and competition studies to the optimization of a campaign. Design Thinking is part of a circular movement to discover every possibility of each project.
To get to that point, there are three fundamental principles: