Steampod x Karl Lagerfeld


Steampod x Karl Lagerfeld

In 2012, L'Oréal Professionnel launches the iconic Steampod, which will quickly become the number 1 straightener on the market. A version 3.0 of the latter was released at the end of 2019, with an ever slimmer and lighter design.

L'Oréal Professionnel wanted to renew itself and mark the occasion by launching a limited edition of Steampod 3.0. A collaboration that unites hairdressing and fashion was born a few weeks ago. The brand has collaborated with KARL LAGERFELD to offer a new version of Steampod 3.0 that will enhance your everyday looks.

In order to announce and promote this collaboration, the Solutions team has contributed to the creation of numerous communication supports, both digital and print. The studio produced 3D simulations of displays, banners, social media kits, banners, posters and wobblers.

Solutions is all the more proud to have made its contribution because this collaboration brings together two icons under one product. Two brands joining forces to celebrate the iconic Parisian "chic and casual" style.

Serviceplan Solutions, part of Serviceplan Belgium, specialises in Intelligence Marketing Services (IMS), as well as graphic, digital and video production. Serviceplan Solutions has been working in partnership with L'Oréal Belgilux for 5 years to adapt and create the POS campaigns of its thirty or so brands.


Graphic Designers: Cristopher Perri - Véronique Renier - David Laurent – Dinahlee

Cameriere: Jordan Rubens - Denis Roumegoux

Project Managers: Tatevik Petrosyan - Kieu Tien To Hoang - Laura Solyom

Account Director: Monia Kayila

Client: Elisabeth Depoortere

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Nancy Delhalle

Chief Marketing Officer

+32 2 774 01 00