The Serviceplan Group has closed the 2017/2018 financial year with an increase in sales of 7 per cent and generated agency fees of EUR 415 million. This means that Europe’s largest independent communications agency was once again well above the industry average this year, which was 1 per cent. In the past financial year, the topic of internationalisation has been boosted with the opening in New York, our entry in the Ad Age rankings, as well as with notable international customers.
The Serviceplan Group, Europe's largest owner-managed communications agency, has once again closed a successful financial year in 2017/2018. This is demonstrated by the figures released today for its 47th financial year, which ran from 1 July 2017 to 30 June 2018.
This is seven times as successful as the majority of other German advertising and communications agencies, who looked to the future in this year's GWA Spring Monitor with an increase in sales of 1 per cent. The Serviceplan Group's balance sheet shows growth of 7 per cent. The Group recorded gross income (fees and commission) of EUR 415 million (2016/2017: EUR 388 million). Staffing levels were also further strengthened over the past financial year: the agency currently has a workforce of around 4,000 employees, nationally and internationally. The number of employees has therefore increased year on year by 600 (2016/2017: around 3,400). This sharp increase is principally the result of the expansion of the international offices.