The Marcom Engine and BMW Belux present the new BMW 7 series.

The Marcom Engine (Serviceplan, Media.Monks, Berylls) have launched a brand new campaign for their client BMW Belux. The aim of this campaign is to present the new BMW 7 Series to the public and announce its availability in dealerships starting from the end of November. This new Series contains multiple new features such as a new design, an 31,3" theatre screen and other luxurious details. Already an icon, this new model symbolises forwardism within BMW Belux.

The campaign is live and includes assets such as a targeted TVC, OOH, Magazine, Digital, Social, CRM, Web and Dealer POS.

Credits

Client: BMW Belux

Contacts: Pascale Goudvis, Joke Caluwaerts, Kirsten Major, Anne-Katrien van Pottelberge, Georges Pagalis

Agency: The Marcom Engine (Serviceplan Group, Media.Monks, Berylls)

Accounts Team: Stefaan Tiepermann, Sarah Souffriau, Nathalie Vergught

Creative Director: Mirella Aponte

Design: Lars Stieva

Print Production/DTP: Freddy Groote

Digital Production: Marta Nedoviz / Liga Pokratniece / Roz Brierley

Digital Agency: Plan.Net (Serviceplan Group)

Project Manager: Aymeric Wielemans

Web Content Manager : Sami El Nakadi 

Digital Media Agency: Mediaplus (Serviceplan Group)

Connections Planner : Manon De Munck, Robin Gérondal

Programmatic & Data Agency : Mediascale (Serviceplan Group)

CRM Project Manager: Laurent Samain

Offline media Agency: Initiative