My Way


The Solutions team's touch at the launch of Giorgio Armani's new women's fragrance

Serviceplan Solutions contributed to the launch of Giorgio Armani's new fragrance "My Way". Thanks to the team's expertise, a large number of printed and digital visual supports were produced (training box, teasing cards, emailing, sampling cards, posters, banners, wobblers, ...) for ICI Paris XL, INNO and Planet Parfum in Belgium. 

With the slogan "I am what I live", My Way is aimed at open-minded, curious and authentic women, ready to broaden their horizons and experience meaningful encounters around the world. Enriching encounters with people, places and our planet. A fragrance that will make you travel around the world in a few seconds. A concept that is more topical than ever, where these moments of exchange and travel have become a luxury in times of social distancing. 

In addition to the refinement and timelessness of the bottle, it also aims to be environmentally friendly. Refills are available in all formats. A new sustainable and carbon neutral fragrance that you can cherish for eternity. 

Solutions is proud to have participated in the creation of a project that conveys such values. This new fragrance is a gift from nature and a gift to nature.


Part of the Serviceplan Belgium agency, Solutions specialises in Intelligence Marketing Services (IMS), as well as graphic, digital and video production. Solutions has been working in partnership with L'Oréal Belgilux for 5 years to adapt and create the POS campaigns of more than thirty of its brands.


Graphic Designers : Julia Tatos et Denis Roumegoux 

Project Managers : Tatevik Petrosyan et Laura Solyom

Account Director : Monia Kayila

Client : Massimo Locorotondo

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Nancy Delhalle

Chief Marketing Officer

+32 2 774 01 00